How Bad Data Makes for Bad Data Marketing
Are you depending on big data to revolutionize your marketing efforts? It absolutely can! Well, it can if you’ve got good data, that is. Bad data, well, that ruins everything. Here’s how. Bad Data...
View ArticleWhy ‘Bigger’ Data Isn’t Necessarily ‘Better’ Data When It Comes to Lead...
“Bigger isn’t always better” is the line they all say, and it applies to big data too: bigger data isn’t always better. However, there are ways to make sure you have “better big data.” Here are the...
View ArticleWhat’s Standing in the Way of You and Big Data Marketing?
Got big data? Big data can lead to big innovations or big disasters. What makes the difference? Here are a few mistakes that can snag you up when it comes to delivering powerful insight and meaningful...
View ArticleMitch Lapides on the Importance of Data Driven Decisions
“If you have a solid team, you can conquer just about anything, and come out with a smile on the other end.” So says Mitch Lapides, the president and CEO of FulcrumTech, who praises his own team when...
View ArticleBuyer Persona vs. Buyer Personality: What’s the Difference?
One of the initial steps in setting up any marketing campaign online is to construct the “persona” of the target. Marketing teams, web designers and email campaign staff will all want to know “just who...
View ArticleUsing Marketing Analytics and Data to Understand Your Audience
Marketers have become experts at gathering analytical data of lead information. They know how, when, and where to get data and even how to coax reluctant potential leads into sharing data they’re...
View Article4 Great Ways You Could Be Using Predictive Analytics for Your Marketing Efforts
Predictive analytics sounds so futuristic, doesn’t it? In reality, it is, but the future is already here. Predictive analytics is 1 cup of statistics mixed with 1 pound of machine learning (can...
View Article5 Questions Predictive Analysis Can Answer About Your Online Lead Generation
Predictive analytics is a special kind of statistical analysis that is afforded by the advent of big data and data analytics. While most data analysis is focused on the past (what happened, and...
View ArticleData’s Role in Predictive Analytics Marketing
By Erin Fraboni Unless you’re an expert in palm reading or tarot cards, you probably don’t have the ability to see into the future. Even though you may not have the technology (or superpowers) to know...
View Article5 Predictive Modeling Techniques for Better Marketing
Predictive modeling techniques have become the ultimate tool in a marketing technologist’s belt for increasing the impact of campaigns and demonstrating return on investment. With increasingly creative...
View ArticleWhy Customer Lifetime Value is Essential to Predictive Marketing
Think of predictive marketing as a tool with which you outline how your greatest customers went from interested prospect to repeat customer. If you could isolate your ideal customer profit and define...
View ArticleLeveraging Predictive Analytics Begins with Deciphering the Data
Sometimes all that marketing data can be a bit too much. Reviewing, extrapolating, and enriching data can quickly become a cumbersome, confusing, and time-consuming affair. Finding a happy medium...
View Article5 Questions Predictive Analysis Can Answer About Your Online Lead Generation
Predictive analytics is a special kind of statistical analysis that is afforded by the advent of big data and data analytics. While most data analysis is focused on the past (what happened, and...
View ArticleData’s Role in Predictive Analytics Marketing
By Erin Fraboni Unless you’re an expert in palm reading or tarot cards, you probably don’t have the ability to see into the future. Even though you may not have the technology (or superpowers) to know...
View ArticleThe Essential B2B Marketer’s Guide to Predictive Analytics
In the time before “big data” became a component of every smart marketer’s campaign strategy, the idea of predictive analytics marketing likely seemed like something out of a dystopian, 1984-esque...
View ArticleModel Behavior: Harnessing the Power of Predictive for Deeper Insights
There is no sense arguing it anymore; we officially live in the future (at least in the world of predictive analytics marketing). Every day, big data flows from numerous sources all across the web into...
View Article4 Ways Predictive Analytics Marketing Affects Your ROI
Recent posts on this blog have explored how to use predictive analytics for your marketing campaign and to get deeper insights into your customers. Over on the ReachForce blog, you have also seen some...
View Article5 Predictive Modeling Techniques for Better Marketing
Predictive modeling techniques have become the ultimate tool in a marketing technologist’s belt for increasing the impact of campaigns and demonstrating return on investment. With increasingly creative...
View ArticleWhy Customer Lifetime Value is Essential to Predictive Marketing
Think of predictive marketing as a tool with which you outline how your greatest customers went from interested prospect to repeat customer. If you could isolate your ideal customer profit and define...
View ArticleLeveraging Predictive Analytics Begins with Deciphering the Data
Sometimes all that marketing data can be a bit too much. Reviewing, extrapolating, and enriching data can quickly become a cumbersome, confusing, and time-consuming affair. Finding a happy medium...
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