5 Predictive Modeling Techniques for Better Marketing
Predictive modeling techniques have become the ultimate tool in a marketing technologist’s belt for increasing the impact of campaigns and demonstrating return on investment. With increasingly creative...
View ArticleLeveraging Predictive Analytics Begins with Deciphering the Data
Sometimes all that marketing data can be a bit too much. Reviewing, extrapolating, and enriching data can quickly become a cumbersome, confusing, and time-consuming affair.
View ArticleHow to Accelerate Data-Driven Business Growth
Today’s Chief Marketing Officers (CMOs) and marketing technologists are on the clock. Their challenges are threefold: have the predictive marketing tools that can keep up with the speed of today’s...
View ArticleChecklist of Martech Tools for Predictive Analytics
For many marketers, the idea of integrating predictive analytics into their marketing strategy sounds out of reach. If you bring up the idea to a room of marketers, you are likely to hear phrases like...
View Article5 Ways to Use Predictive Analytics to Support Sales
In the days before predictive analytics, the relationship between sales and marketing was tenuous at best. For years, sales blamed marketing for weak or unqualified leads, while marketing blamed sales...
View ArticleTop Predictive Marketing Strategies for B2B
Predictive marketing analytics is a simple concept to grasp. Imagine if you had a software that took historical customer data and used it to determine a customer’s future value. Better yet, imagine if...
View ArticleHow to Use Social Listening and Predictive Analytics to Amplify Campaigns
You know that social media and predictive analytics both play an important role in your marketing strategy. Social channels are a go-to source for direct connections to your audience, while predictive...
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